Digital Naiv oder Digital Native. Was ist der "richtige" Weg im und im Umgang mit dem Web 2.0 - und Puzzlesteine zu Essen, Fußball und mehr ...

Donnerstag, 12. November 2009

Brand positioning takes on a new meaning in a Hyper-Social world

The way you control a brand promise through multiple touch-points is not through elaborate process manuals that we have grown accustomed to in business. The way to do it is by embracing Hyper-Sociality and all the messiness that comes with it and allow all the people involved in the process to behave like humans. ... Still others, like IBM, are doing it by encouraging all their employees to set up communities with whomever they want, wherever they want, and about anything they want.
The key to success is to embrace all four tenets of Hyper-Sociality: think tribes, knowledge networks, customer-centricity, and be willing to accept some of the messiness that comes with Hyper-Sociality.
Very true statements. The challenge is that "traditional" marketeers and Legal do understand and accept, that the world of Marketing is dramatically changing to much more less controllable, interactive world. This needs more trust in your marketeers and employees. And to give them the time to be Brand Advocates.

Keine Kommentare:

Kommentar veröffentlichen