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Sonntag, 22. November 2009

Social Media Today | Why Do So Many Companies Hide Their Social Media Involvement?

My guess is that their reasons include
o fear that they'll lose control of their brand if too many people know they can have a say;
o lack of cooperation between marketing and IT;
o and perhaps pressure from lawyers who are nervous about new-fangled new media.
I guess, the guesses are not to bad :-)

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