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Montag, 21. Dezember 2009

Social Networks as part of Marketing Mix / "Earned Media" - eMarketer

“As more marketers incorporate social networks in their business, they will no longer look at them as siloed destinations. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Social Network Ad Spending: 2010 Outlook.”


Earned media will be a key theme of social network marketing.

The report very much refers to Facebook winning over MySpace. In my opinion - and for Germany much more important - is the statement to link social networks in marketing initiatives and let social networks and social media be part of your Marketing Mix. And I like the word "earned media". In my opinion it includes that you do need to provide good, high quality content and discussion to earn your marketing success.

Posted via web from stefan63's posterous

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