Digital Naiv oder Digital Native. Was ist der "richtige" Weg im und im Umgang mit dem Web 2.0 - und Puzzlesteine zu Essen, Fußball und mehr ...

Sonntag, 14. Februar 2010

Junta42 Content Marketing blog: 5 Keys to Success with Content Marketing

The keys to success in content marketing:

  1. Understanding the informational needs of your customers
  2. Knowing how those informational needs mix with your marketing goals and objectives 
  3. Developing a content program around those needs
  4. Being consistent (content marketing is a marathon, not a sprint)
  5. Listen and continually evolve the program

Failure in content marketing:

  1. Selling, rather than informing
  2. Not being consistent with your content promise
  3. Not listening, thus not evolving the content program
  4. Waiting for perfection to come before you deliver the content.

Just true.

Posted via web from Digital naiv - Stefan63's Posterous

Keine Kommentare:

Kommentar veröffentlichen