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Montag, 17. Mai 2010

Surprising: B2B marketers use Social Media more extensively than B2C - eMarketer found in 2009 that those B2B marketers who do use social media tend to do so more extensively than their business-to-consumer counterparts.

Leading Social Media Initiatives Among B2B and B2C Companies in North America  , September 2009 (% of respondents)

Very interesting. I was not expecting that B2B is using Social Media-tools more extensively than B2C. Depending on the channel used I did expect different results.

Posted via web from Digital naiv - Stefan63's Posterous

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