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Donnerstag, 12. August 2010

The 2010 Social Business Landscape « Dachis Group Collaboratory

What has happened is that social media has become one of the biggest mass changes in global behavior in a generation (since the advent of the Internet itself.) Over the last few years, the meme around social has filtered down into countless activities and processes across the business world, giving rise to now significant trends like Enterprise 2.0, Social CRM, customer communities, and so on. ...

To help with keeping up with the fast moving pace of Social Business, we’ve created a useful new model aimed at helping you stay up-to-date with the major moving parts of Social Business today. We define Social Business here as the distinct process of applying social media to meet business objectives.

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The Social Business Power Map, presented above, is an attempt to identify the major social media trends, how they can be mapped generally along consumer/enterprise axes, and where they are in terms of their overall maturity level today.

Interesting model Dion and the Dachis Group have developed. I do not agree with Dion's judgements (and "friendships") in a lot of cases, but I believe this is an excellent overview of trends and technologies.

Posted from Digital naiv - Stefan63's Blog

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