Forty-five percent of IBM (NYSE: IBM) Business Partners are experimenting with a social media business strategy to generate new revenue streams; however, three quarters say they still are uncertain how to apply it as an effective sales tool, according to survey results from 1,000 IBM worldwide partners released today.
The proliferation of social media outlets and the potential to capitalize on social networking trends may help boost sales in a challenging economy, the IBM Business Partners report.
In response to the 2010 IBM Business Partner Social Media Survey results, IBM today launched a new skills initiative designed to provide its business partners -- resellers, distributors, ISVs and system integrators -- with education on effective use of social media to support their growth. This initiative will include the availability of new IBM resources for its partners including:
- training sessions and a social media guide available via the IBM PartnerWorld website;
- a webcast and podcast series on Web 2.0 social media opportunities and successful strategy implementations;
- a live session on "Leveraging Social Media for your Business" scheduled for partners at the October 2010 IBM Information On Demand Conference in Las Vegas, NV; and,
- virtual and in-person workshops at the IBM Virtual Innovation Center and 40 IBM Innovation Centers worldwide on LotusLive, IBM's online collaboration and social networking services in the cloud.
Very interesting worldwide initiative! Fits perfect to our German initiative, where we do want to offer German Lotus Business Partners Training on Social Media on November 15, 2010 one day before DNUG Autumn Conference in Frankfurt. Stay tuned on more details to come very, very soon. For sure we will leverage some of the materials made available by worldwide.