Influence is from the relationships that we build within our community. What do the people that know you or are exposed to you on the social media profiles say about you? What stands out about you that makes them even think about you, visit your blog, tweet you on Twitter?
So true. It is not only about counting friends and followers. It is about the quality of your content, and its is about the quality of your communication, listening (not only talking) and responsiveness (two way communication). And it is about being yourself, being authentic (and honest).