And it’s not just IT and Marketing driving these initiatives, either. Social is touching every business unit in the organization.
... Going forward, it will not be possible to separate where social media initiatives begin and e20 ends. And, every customer will tell you they rarely use any jargon when they’re presenting business cases to their executives. The language they use is rooted in the benefits of social collaboration, not the features. This is typically different for every company too, and becoming more and more strategic.
This next phase of the evolution of the social business market is about integration. Social Integration of people, process, and technology. Integration of Work, Society, and Technology. ...itsinsider.com
Nice illustration and logical argumentation, why the term Social Business makes sense as replacement of Enterprise 2.0 and Social Media.