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Mittwoch, 5. Januar 2011

60 % Visit Website after Viewing Online Video - How to Reach the Business Audience - eMarketer

Behavior of US Executives After Viewing a Work-Related Online Video, by Age, Oct 2010 (% of respondents)

Over 60 % of people, who did view a work-related online video, visited the vendros website. Over 50 % conducted a search on the vendors offerings. And this is across all ages.

So, Marketing departments: Create meaningful, relevant online videos. And don't always dream from the killer viral video reaching millions of viewers. This only happens - rarely.

Posted from Digital naiv - Stefan63's Blog

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