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Montag, 24. Januar 2011

Beyond the buzz: It's still about 1950 when it comes to most brand and marketing thinking | Social Media Today

Sure, it says "2011" on the calendar, but it's still about 1950 when it comes to most brand and marketing thinking. Strip out every reference to digital tools, new consumers, or any of the popular buzzwords that fill most blogs, and the why of what we do has remained all but unchanged, ...

... The same thinking drove newspaper ads in the 1920s, radio in the 1940s, and television in the 1960s. Yet, convinced of our own uniqueness, we choose to call it something new and different, and turn the purposes of social media in the 2010s to its service.

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Posted from Digital naiv - Stefan63's Blog

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