Social is the most recent development in supply chains and in our opinion the one factor which will most differentiate the performance of both end user operations and IT products over the next several years. The application of social networking based technologies in the supply chain will be at a number of different levels including employee engagement, innovation, continuous improvement and a number of others in operations and supply chain planning/forecasting. Our intent with this research is to also identify and begin definition of the use of social applications that can deliver hard benefits to supply chain operators and also facilitate collaborative cross company efforts.
Interesting perspective by Jeff Ashcroft on "Social" as one important development in Supply Chain Management. Needs of course more detailed thought, but another hint how social will be everywhere, becomes Social Business.