Mobile, like social, is not a standalone strategy- Digital Influence Mapping Project

Integrate Everywhere

Mobile, like social, is not a standalone strategy. Using mobile devices to engage people can be apart of many, if not most, relationship marketing and even campaign marketing efforts. Treating mobile separately is a short-term neccesity. It is kind of "stimulus-package" approach to jumpstart the organization's use of mobile. In the long run, mobile will just be a part of everything we plan in marcom. 

via johnbell.typepad.com

So true!

Posted from Digital naiv - Stefan63's Blog