Digital Naiv oder Digital Native. Was ist der "richtige" Weg im und im Umgang mit dem Web 2.0 - und Puzzlesteine zu Essen, Fußball und mehr ...

Samstag, 9. April 2011

Sharing Content to Show Thought Leadership - eMarketer

Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. ...

But content curation is not a low-touch activity, and according to HiveFire the greatest challenges are creating content that is original and compelling, and finding the time to do so. It was much less of a challenge to find quality content from third parties, but still, nearly half of marketers reported that was difficult as well.

Content Marketing Challenges According to US Marketers, Feb 2011 (% of respondents)

Guter Content fällt nicht vom Himmel ...

Posted from Digital naiv - Stefan63's Blog

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