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Mittwoch, 22. Juni 2011

[EN] Moving from Social Media Monitoring to Social Business Intelligence « Dachis Group Collaboratory

Very interesting presentation with a lot of important statements. I really like the involvement of the whole company and the way from Social Media Monitoring to actionable Social Business Intelligence:

Share streams of listening data internally as widely as possible to bring everybody closer to customers, and involve the whole company (not just marcomms) in making sense of the data and what actions it suggests.

Posted from Digital naiv - Stefan63's Blog

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