We have IBMers active in the social Web who are part of the conversation on behalf of IBM,” Remy-Boutang said. “Our employees are publishers. When you go to our site [www.ibm.com/software], you see IBMers as your first experience. You see pictures of IBMers and have the option to connect with them. It's all about humanizing the Web.
Interesting story with an interview with my "social buddy" Delphine Remy-Boutang. Yes, it is about connecting and empowering people to be the face of a company. It is about enabling and trusting them. And it is about making business through social connections in the social web, in a more and more social media enabled (business) world.