Figure 4 – Common Social Media Misconceptions (http://trevoryoung.posterous.com/social-media-in-a-tag-cloud-nutshell )
As you can see in Figure 4, there are a number of prevailing attitudes about social media that make building a successful social business compliance program difficult.
Social business is seen as requiring openness, freedom, grassroots support and a try-it-as-you-go attitude. Compliance is seen as requiring control, limits, top-down management and detailed planning to succeed.
I could not agree more with the 4 key statements. Real successful Social Media is grassroots, needs time in building up trust and relationships. Whenever there is the attempt to control and centralize, failure is on the horizon.