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Sonntag, 20. November 2011

[EN] Common Social Media Misconceptions

Steps to Compliant Communities Figure 4.jpg
Figure 4 – Common Social Media Misconceptions (http://trevoryoung.posterous.com/social-media-in-a-tag-cloud-nutshell )
 

As you can see in Figure 4, there are a number of prevailing attitudes about social media that make building a successful social business compliance program difficult.

Social business is seen as requiring openness, freedom, grassroots support and a try-it-as-you-go attitude. Compliance is seen as requiring control, limits, top-down management and detailed planning to succeed.

I could not agree more with the 4 key statements. Real successful Social Media is grassroots, needs time in building up trust and relationships. Whenever there is the attempt to control and centralize, failure is on the horizon.

Posted from Digital naiv - Stefan63's Blog

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