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Sonntag, 1. Januar 2012

[EN] How Digital Business Will Evolve in 2012: 6 Big Ideas

Dion Hinchcliffe paints the picture of current change happening around us, in our day-to-day life and in business:

The root causes are fairly obvious because they're happening all around us: the Internet revolution, the smart mobile revolution, the social media revolution, the rise of the cloud, the vast new flood of information in our daily lives and the fact that we're getting more and more comfortable with technology being deeply embedded in our day-to-day activities, even if we don't always realize it. The same transformation is happening to businesses, just more slowly and often with a bit more turbulence. ...

Businesses will have to be rethought from the ground up, including their value proposition. This is often a non-starter that's quite unpopular with shareholders, managers or workers in the short term. It is, however, highly likely to be very valuable and desired by customers and the marketplace. ... Organizations do certainly have to preserve what is sustaining them now, while they actively take proactive steps to transition to digital business. ...

It is time for change and the business needs to respond and Dion identifies 6 Big Ideas For Organizing for Digital Change:

1. Thinking in terms of ecosystems

... With the advent of social media, there are now lightweight and readily scaled ways to create networks of relatively closely held and productive business relationships. This will change how business gets done and who the leaders are.

2. Managing businesses as networks of people

People are moving back to the center of business, where technology and automation previously reigned. People will form the core, but so too will the new infrastructure that businesses operate in, which increasingly is all the elements of today's digital networks, including social media, new user experiences with mobile, touch, video and telepresence. For the first time, this infrastructure now also includes something known as social capital. ...

3. Shifting from static to dynamic notions of value

... Enterprises that are not fluid in terms of cultivating, tapping into and controlling strong knowledge flows will have little future when their knowledge stocks age and become less and less relevant.

4. Designing businesses for radical change

...

5. Opening the culture of the organization

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6. Tapping into collective intelligence

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Posted from Digital naiv - Stefan63's Blog

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