Digital Naiv oder Digital Native. Was ist der "richtige" Weg im und im Umgang mit dem Web 2.0 - und Puzzlesteine zu Essen, Fußball und mehr ...

Mittwoch, 4. Januar 2012

[EN] Why Every Company Needs to be More Like IBM and Less Like Apple | Seek Omega

This in fact is my key takeaway from 2011. That old business must evolve into Social Business. That companies need to be social internally and externally. That business leaders need to create and foster a culture of collaboration and transparency, without retribution. That social organizations outperform their non-social competitors. That rapid innovation is the key to future business success.

That is IBM.

Wow, what a posting by Mark Fidelman. As somebody working for IBM, being responsible to drive the Social Business-market in Europe, using a bunch of Apple-devices privately and for work (BYOD), running IBM software on those devices from Social Software, Chat, Telephony to Office-app and E-Mail, believing that software and UI's even need to become more simple, this is an outstanding article. It is still a long way to go. There are still a lot of people to convince within the company and outside, but the foundation and more is already there. And Rome was not build in a day ...

Posted from Digital naiv - Stefan63's Blog

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