Digital Naiv oder Digital Native. Was ist der "richtige" Weg im und im Umgang mit dem Web 2.0 - und Puzzlesteine zu Essen, Fußball und mehr ...

Samstag, 11. Februar 2012

[EN] Some key takeaways ... Social Business 101: Building the Foundation

Key takeaways:

  • Social media is important, but shouldn’t be your only investment.
  • Social networks like Facebook are used to manage relationships between people; social communities are used for making buying decisions.
  • Ownership of content is important and businesses should understand what they are giving up when moving content into public-facing social networks that are off of their domain.

Fits perfect to my presentation I gave Feb 7 at the University of St. Gallen on Social Media, or better Social Business in B2B Sales and Marketing at IBM and the related blog posting.

Posted from Digital naiv - Stefan63's Blog

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