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Mittwoch, 1. Februar 2012

[EN] Three trends that change business: Mobile, Social and Cloud - Forbes

Good analysis of our current turning point:

The world is changing, and there are three market shifts that are driving this change – mobile social and cloud. These trends change what we connect, how we connect and how we transact. ...

... Consumers are now willing to buy their own devices and bring them into the workplace – and this is the year that CIOs embrace this trend. As a result, companies can move from 15% of the employees being mobile to over 80%. So clearly mobile is changing what we connect in terms of devices and in terms of corporate supported assets.

In addition to what we connect, mobile also changes how businesses connected. Not only are devices changing, but the software landscape is changing as well.  It’s the first time in roughly 15 years that anyone has considered using an OS other than MSFT’s as a foundation for software. ...

The second trend, social combines with mobile to change how businesses engage with its customers and employees. Social is changing the way firms market and deliver customer service. But social isn’t something that is reserved for consumers. Social software is changing our enterprise collaboration tools and its changing engagement within business apps such as CRM. ...

 

On one hand, mobile-social-cloud empower businesses by allowing employees to access corporate data anywhere and improve communication with better social collaborative tools. On the other, IT is overwhelmed by security, compliance and rapid change. ...

We are at the beginning of the next twenty years of IT evolution.  These trends will combine to create the biggest technology shift since the Internet.  Successful companies will use these technologies to transform the business. ...

Posted from Digital naiv - Stefan63's Blog

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