Digital Naiv oder Digital Native. Was ist der "richtige" Weg im und im Umgang mit dem Web 2.0 - und Puzzlesteine zu Essen, Fußball und mehr ...

Dienstag, 27. März 2012

[EN] How social technologies and behaviour are changing the Enterprise and the relationship to customers

This is the presentation I gave at the GUIDE Executive Club in Munich on March, 27, 2012 on Social Business.

And here are my Top 10 predictions for Social Business in 2012 - of course with my perspective as IBM Marketer for Social Business in Europe:

  1. It is more than a Facebook for the Enterprise Unternehmen (but it helps explaining the value).
  2. E-Mail gets social. And Social Software integrates Social Mail and Calendaring.
  3. Of course Text messaging, but more and more Video and Audio become important in Realtime Communication.
  4. We are in the Age of the Shareaholics: From Sending to Sharing.
  5. We enter the Age of Co-Editing. From the Office-package to the Social Editor. Content Management (ECM) gets integrated with Social Software, one reason is Governance, Risk Management & Compliance (GRC).
  6. Activity Streams are not only a flow of information and a news feed, but become important for embedded editing of Business events. Standards like OpenSocial allow easier integration.
  7. A Social Business is always Mobile Business. Mobile devices, Tablets and Smart Phones drive eas of use of Business Software.
  8. Facing the enormous amount of information setting this information into context becomes more and more important. Social Analytics helps managing the news ffed and puts information into context.
  9. Socialize your Web Sites: The web sites of an enterprise need to be uptodate, attractive, mobile, interaktive und dialogue driven.
  10. In the Age of Social Business people are in the centre and create value, not documented. Therefore more and more companies decide for Social Software from IBM to „socialize“ their Microsoft environment, even or in particular Sharepoint.

Posted from Digital naiv - Stefan63's Blog

Donnerstag, 22. März 2012

[EN] Key Lesson learned: Embed Social in the heart of your processes

1. Germany leads the pack. Germany stes the bar in social software adoption, with major deployments at companies like BASF, Bayer, GAD, Sennheiser and more. The pattern of success is that they began with a business process and inserted social to make the process more competitive.

For example, Bayer added social to their patent process, enabling the exchange of ideas to accelerate patent development. They added social to their collaboration processes allowing them to solve problems faster across national borders. Lastly, by adding social to their client insight process, feedback from customers circulates throughout the company with open communication.

Lesson Learned: Don't keep social over to the side, embed it into the heart of your processes, so that it impacts your workflow.

Nice posting by Sandy Carter. The key message for me: Embed social in the heart of your processes!

Posted from Digital naiv - Stefan63's Blog

Mittwoch, 14. März 2012

[EN] Social Business: You are the Change Agent | The Social Customer (@briansolis)

When you joined the organization you’re at today, you most likely received a desk, a PC, a phone, an email account, etc. You probably didn’t receive a Twitter handle or a Facebook page. You brought those into company. But that’s not all that came along with you. You introduced a new perspective on how transparent communication and connections facilitate engagement and collaboration. And this is why existing infrastructures that facilitate employee interaction and knowledge sharing are often not up to par to meet the needs for those pushing for transformation in the social economy.

Social media is about you. You have a voice. Everything you see in social networks is unique to you because you are at the center of the entire experience. This is why I lovingly refer to social media as the Egosystem.

About YOU, your company and the social Ec(g)osystem around you ...

Posted from Digital naiv - Stefan63's Blog

Dienstag, 13. März 2012

[EN] The Definition of Social Business? | The Marketing Nut

Becoming a social business is about your people engaging, communicating, sharing with and helping the people in a way brings value to the people and supports your brand promise. ...

Social business doesn’t start on Facebook.
The truth is social business starts in the inside. It doesn’t start on Facebook, Twitter, LinkedIn, Quora, Pinterest, or even your blog. It starts on the inside of your walls. It starts in the hearts and minds of the people within your organization. ...

Think integration, not silos.
Stop looking at social as a separate effort. Social business must start deep within your process, teams and communication. ...

However, at some point you must get outside the walls of your business. Becoming a social business enables you to leverage the power of social media, open communication, easier access to the people in a way that brings value to your clients, partners and communities. If done right the benefits will help you build better relationships with those that matter most to your business both inside and out.  ...

Social business defined…


“Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”

A great posting and definition of a Social Business!

Posted from Digital naiv - Stefan63's Blog

Montag, 12. März 2012

[EN] Should I send this Email? What an important question in the workplace

Interesting infograph on if and when to use E-Mail. Found this here on this posting Is Email Overload Killing Your Productivity?. And check out the website Outside the inbox:

Email Overload
Created by:


Posted from Digital naiv - Stefan63's Blog

Donnerstag, 1. März 2012

[DE] Meine 10 Thesen zu Social Business (nach der Lotusphere, vor der CeBIT 2012)

Das sind meine 10 Abschlussthesen, die ich auf der Business Gets Social-Roadshows von Softwerk und als Zusammenfassung meiner Keynote und Lotusphere-Nachbetrachtung aufgestellt habe:

  1. Es geht um mehr als Facebook fürs Unternehmen (auch wenn die Begrifflichkeit beim Erklären hilft).
  2. E-Mail wird social. Und Social Software integriert Social Mail und Kalender.
  3. Natürlich chatten, aber auch Video und Audio werden immer wichtiger in der Echtzeitkommunikation.
  4. Wir befinden uns im Zeitalter der Shareaholics: Vom Senden zum Teilen.
  5. Wir befinden uns im Zeitalter des Co-Editings. Vom Office-Paket zum Social Editor. Dokumentenmanagement (ECM) wird mit Social Software verbunden, auch wegen Governance, Risk Management & Compliance (GRC).
  6. Activity Streams erhalten nicht nur als Informationsstrom sondern zur integrierten Bearbeitung von Geschäftsvorgängen Bedeutung. Standards wie OpenSocial ermöglichen und erleichtern die Integration.
  7. Ein Social Business ist immer auch ein Mobile Business. Mobile Endgeräte, Tablets und Smart Phones tragen dazu bei, dass Software wieder einfacher zu bedienen wird.
  8. Angesichts der Informationsströme ist es immer wichtiger, Kontext herzustellen. Social Analytics helfen bei Bewertung und Bewältigung der Informationsflut.
  9. Socialize your Web Sites: Die Webseiten von Unternehmen müssen aktuell, attraktiv, mobil, interaktiv und dialogorieniert sein.
  10. Im Zeitalter des Social Business geht es um Menschen, nicht um Dokumente. Deshalb setzen immer mehr Kunden auf Social Software von IBM, um Sharepoint und andere Microsoft-Module zu social'izen.


Posted from Digital naiv - Stefan63's Blog