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Donnerstag, 2. August 2012

10 key "levers" for achieving (Social) Business value - The BrainYard

-- Derive customer insights (product development as well as marketing and sales).

-- Co-create products (product development).

-- Leverage social to forecast and monitor (operations and distribution).

-- Use social to distribute business processes (operations and distribution).

-- Marketing communication / interaction (marketing and sales).

-- Generate and foster leads (marketing and sales).

-- Social commerce (marketing and sales).

-- Provide customer care (customer service).

-- Improve intra- or inter-organizational communication and collaboration (enterprise-wide leverage).

-- Match talent to tasks (enterprise-wide leverage)

Good summary of David F. Carr the McKinsey Study on Social Economy with 10 top use cases.

Posted from Digital naiv - Stefan P.'s Blog

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